The Smorgads Blog


Avoid Advertising Deep Freeze
Posted on Thursday December 22, 2016

Or: A few Suggestions for Winter Advertising Planning Well, Winter is here. It came kicking and screaming, but it finally arrived. For some it can be great. Cuddling close to a fireplace, hot mug of cocoa, watching the snow fall. Others hate winter, and cannot stand it, longing for beach days to just come back...


It’s 11PM – Do you know where your Ads are?
Posted on Friday December 09, 2016

A few weeks ago we wrote another post on a major PR failure when a Funeral Home had an Advertisement posted on the parking lot of a hospital. Kelloggs and others recently learned a lesson in bad Advertising placement when they discovered their ads were running on Breitbart. Whether the cereal maker made the right...


Your touch turns me on (again)
Posted on Wednesday October 26, 2016

Or: The re-emergence of emotion-based (Time, Place and Activity) brand building The modern person just doesn’t have the attention span that they used to. It isn’t their fault however; they can’t afford to spend that time on a single task. The old adage of “so much to do, so little time” is as true now...


Ad ”Gate” – A Hard Lesson in Ad Buying, Marketing Management, and Situational Awareness
Posted on Thursday October 06, 2016

  Oh boy!  A few red faces, finger pointing, and a PR nightmare were had this past week in Barrie, Ontario, a city north of Toronto.  All the result of an advertising fail, that in Minion parlance might at the least be described as, “Awkwaaard!” Seems the Royal Victoria Hospital was called out publicly in...


If you’re not prepared, Innovation can be frightening
Posted on Wednesday August 24, 2016

Innovation is a word that is thrown around a lot these days. But perhaps it’s somewhat appropriate. Some would say that we’re heading for a 3rd large industrial revolution. The right components are there: New energy, new forms of communication, and a new financial landscape. In particular, green energy and the internet (and by extension the instant...


Getting Reach without the Spend: Moving Ads
Posted on Wednesday August 17, 2016

All savvy marketers know that the key to good marketing is targeting. If you reach your target audience, and demonstrate value to them, they are likely to buy. In fact, this is at the heart of a lot of our posts. Our writing leans heavily on demonstrating the ample ways you can reach your core...


How to lose a media sale in ten minutes.
Posted on Wednesday August 10, 2016

Last night I was having a conversation with a friend. I’ve known this woman for over 10 years, and she’s always been the same: intelligent, ambitious, and hard working. She’s always been a little stubborn too, which leads to having issues with authority, and being unable to work for someone for a long time. As...


Study, Social, Sleep: Pick 2. Marketing to College Students.
Posted on Wednesday August 03, 2016

College students are a tricky market to break into. They are the most connected segment, both online and offline, and take a lot of cues from each other. But at the same time they can be disconnected from their environment, focusing exclusively on studying. Between the partying and the long nights studying, it’s hard for...


Shoot on Target, with Arena Advertising
Posted on Wednesday July 27, 2016

At the heart of any great marketing campaign, is the target market. These are the consumers that your marketing message is aimed at. As a small business owner, you may think that your target market is “anyone I can get”. But that sort of mass market message just isn’t effective. With so much saturation in...


SaaS isn’t a Dirty Word
Posted on Wednesday July 20, 2016

So, what is it? SaaS is an acronym for Software as a Service. Usually this consists of websites or mobile apps that provide a function for businesses or individuals. They are typically subscription based and are used to accomplish tasks that would otherwise take a long time or cost a lot of money to achieve....